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Saltchuk

Task
  • Custom WordPress Theme
Role
  • UI Design
Client
Agency
Arial view of airplanes parked on an airfield

Saltchuk is a diversified family of transportation and distribution companies headquartered in Seattle, Washington.

 
Saltchuk companies provide air cargo, domestic shipping, international shipping, logistics, marine services, and energy distribution services throughout North America. With consolidated revenue of nearly $3 billion and approximately 7,000 employees, Saltchuk is ranked among the largest privately held businesses in Washington. 
Saltchuk home page on a laptop
Features
  • Flexible Content Patterns
  • Interactive Region Maps
  • Leadership Grid
  • News
  • Region and Business Taxonomy
  • Image and Card Carousels
Port with shipping containers and loader
Salthcuk home page mockup
Salthcuk general interior page mockup
Salthcuk region map page mockup
Salthcuk region map page mockup
Salthcuk leadership page mockup
Salthcuk companies page mockup
Salthcuk region blog landing page mockup
Salthcuk blog post page mockup
Salthcuk blog post page mockup
Salthcuk region contact page mockup
Mechanic working on an airplane
Saltchuk home page mockup on mobile device
Saltchuk menu mockup on mobile device
Saltchuk menu mockup on mobile device
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A Year of Strong, Sustained Growth Across Every Major KPI

 
Ten months after launch, the redesigned Saltchuk site showed significant gains in reach, interaction volume, and overall platform activity. Active Users increased by 640%, while Event Count and Page Views rose by 682% and 665%, reflecting a dramatic expansion in how often visitors engaged with content across the platform. Even as the audience scaled, interaction depth remained stable, with Events Per Active User holding steady. Engagement time decreased slightly, indicating that users were able to navigate more efficiently and complete tasks faster without sacrificing overall engagement quality.
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Freshly painted modern farmhouse exterior with clean lines and natural accents Two smiling office colleagues using a laptop while working